Codex and gg.xyzHow a four-person team ships a multi-chain trading platform
gg.xyz is a multi-chain social trading platform where alpha callers earn trading fees from every coin they post about. Codex is the single source of truth for the onchain market data behind their feed, leaderboards, AI token research, and upcoming Telegram trading workflows.
The gg.xyz team knew the indexing problem better than most startups, because they had already lived it.
Before pivoting into social trading, the team spent 3.5 years running an onchain questing platform. They ran growth campaigns for Starknet, Pirate Nation, and Latis, indexing fully onchain games to power real-time quests like "go kill 10 hogs." They acquired 100,000 users and got very good at indexing weird chains.
That experience is exactly why they refused to build their own indexer this time.
"Pirate Nation alone cost us $3,000 a month to index, and that was just for quests. We kind of learned from our lessons."
For a multi-chain social trading platform, the math gets significantly worse. gg.xyz would need to index every chain and every DEX their users wanted to trade on, plus handle the volume that comes with trading on Solana and Base. With a four-person team, that was completely infeasible.
Before settling on Codex, the team were using a mix of Birdeye, CoinGecko, and CoinMarketCap. But that created its own problem: every new provider added another integration, another response shape, and another place for data coverage to break.
gg.xyz needed a single API broad enough to replace that patchwork.
3 → 1
Data providers consolidated
4 people
building a multi-chain trading platform
$3,000/mo
to index a single onchain game
"On the amount of data, nothing is comparable. We had CoinGecko for candles, Birdeye for something else, CoinMarketCap for this and that. With Codex, it's the whole package, and the speed is incredible. That's why we stuck with it."
Jo, Co-founder & CTO, gg.xyz
Why gg.xyz chose Codex
Codex solved the first problem by giving gg.xyz the whole package through a single API.
Instead of using one provider for chart data, another for market data, and a third for token context, gg.xyz could consolidate on Codex. That lets the team spend less time stitching APIs together and more time building the social trading experience.
Then, during implementation, the speed stood out:
"The speed was incredible. That's also a reason to stay."
Codex also fits the way the team builds:
The team also noticed that Codex feels built by people who "get it:"
"It feels like the Codex team is very crypto native, and that replicates into the product."
Today, Codex powers more than the trading data on the social feed. The team is shipping:
The REI Trenchers pulls trending tokens, top 10 holders, holder age distribution, and social account links from Codex, then scores each token on security, distribution, narrative, and sentiment before a user decides to buy.
For a small four-person team, that is the point of Codex. gg.xyz can focus on building ambitious crypto-native product experiences without worrying about becoming an indexing infrastructure company.
They build products, not infrastructure.
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